Goebbels, estudiado hoy desde la perspectiva del análisis de la información y de las técnicas de comunicación independientemente de su nefasto cometido; visto hoy a la luz de las modernas operaciones de algunos medios de comunicación; parece un bebé de pecho.

Aquí, en nuestra realidad vernácula, los mendocinos parecemos más inclinados por un “Exagera, o distorsiona, que algo queda…”

Ejemplo de esto es el titular con que algunos medios digitales de la provincia encabezaron una nota el pasado miércoles, atribuyendo a Pepito Cibrián declaraciones que daban cuenta de “haber sido discriminado en LV4”.

La verdad es que no fue tan así, y de hecho el mismísimo Pepito Cibrián en diálogo con la emisora en cuestión, comentó el episodio atribuyendo el malentendido a “…otras circunstancias, porque el hombre es según su circunstancia, como dice Ortega y Gasset…” haciendo referencia a algunos programas muy conocidos de la televisión nacional.

En diálogo con periodistas de la emisora y el director de la misma, Cibrián se explayó sobre diferentes temas, entre los cuales abordó el que supuestamente fuera censurado. Y finalizó su intervención de más de veinte minutos agradeciendo no sólo a la emisora, sino también al pueblo mismo de San Rafael por el apoyo que –dijo- siempre ha recibido en su vida profesional y personal.

Algunos medios de comunicación de nuestra provincia parecen haber olvidado los principios básicos de la deontología periodística y recurren, cada vez con más facilidad al trascendido y a la información fragmentada para lanzar acusaciones contra otro medio masivo al que ven como enemigo, sin considerar las consecuencias de sus acciones.

Esta vez, la excusa fue un malentendido con Cibrián.

La opinión del reconocido dramaturgo argentino, es ampliamente célebre en el mundo, y esta intervención suya en la radio de San Rafael dejando claro el malentendido, no hace más que hablar de su hombría de bien y definir su posición frente a los temas de actualidad como el matrimonio homosexual, y la adopción por parte de las parejas gay.

Las prácticas a las que recurren algunos comunicadoresí, que no tienen empacho en arrasar el buen nombre de una emisora señera en Mendoza como LV4; y más aún, el profesionalismo de los hombres y mujeres que la componen, son cuestionables.

La historia con Cibrián no deja de ser anecdótica si consideramos el tema de fondo que, en definitiva, es el que no acertamos a precisar los argentinos, y en este caso los mendocinos.

No nos engañemos. Estas cosas ocurren porque existen directrices claras, aunque de oscuros objetivos, acerca de cómo buscar los puntos que pudiesen parecer débiles de aquellos otros medios que sean considerados adversarios.

Qué triste. Mal que nos pese, cada vez son más los que obran de este modo. En medio quedan los ajenos destinatarios del mensaje, los lectores, los oyentes quienes, inadvertidos de tales prácticas, consumen cada vez más distorsión, más engaño, más mentira.

Mañana, o dentro de unos días, nadie se acordará de que fue lo que pasó o no con Cibrián, pero tengamos claro que habrá quien recuerde que una radio muy importante para los mendocinos, “parece que tuvo un problema” con un conocido dramaturgo argentino.

Sin embargo, quienes todavía creemos que hay códigos y límites en la misión de informar, abogamos para que informar sea precisamente eso, transmitir información y no especular, distorsionar, o fragmentar los hechos, que es muy distinto.

Oscar Darío Sanz
Director de LV24 Radio Manantiales
Tunuyán, Mendoza.

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