Brasileños proyectan crecimiento en el mercado colombiano

Trece empresas de Brasil vienen a la IFLS, en busca de negocios y contactos

Consolidar y posicionar la marca Brasil, estrechar el relacionamiento y por supuesto, cerrar negocios, son los objetivos de las 13 empresas brasileñas que llegan a Colombia, uno de los mercados prioritarios del Programa Brazilian Footwear para el 2012.

Objetivo de las acciones de promoción comercial, el país recibe las marcas brasileñas en la feria International Footwear & Leather Show, que se realizará en Corferias del 14 al 17 de febrero. La participación de ese país cuenta con el apoyo de Brazilian Footwear, Programa de Promoción de las Exportaciones de Calzado, desarrollado por la Asociación Brasileña de las Industrias de Calzado (Abicalzados), en asocio con la Agencia Brasileña de Promoción de Exportaciones e Inversiones (Apex-Brasil), ligada al gobierno federal.

Considerado como un mercado en franco crecimiento, Colombia viene siendo objetivo del Programa, en función de su importancia dentro del mercado sudamericano y también, por su potencial de crecimiento, sin trabas comerciales. “Colombia, junto con Brasil, es uno de los países de América del Sur que presenta los mejores resultados del PIB, estabilidad política y seguridad económica. Este conjunto de factores hace que el mercado interno colombiano crezca, lo que es bueno para las empresas brasileñas, a medida que el consumo de la población gana fuerza”, destaca Cristiano Korbes, coordinador de Proyectos de Abicalzados.

El evento en Colombia sirve como una plataforma de negocios para los empresarios que quieren invertir en América del Sur. Esto porque la feria IFLS recibe compradores de diferentes países, como Costa Rica, Panamá, Venezuela, Ecuador y Perú, entre otros. “Es una feria de negocios y también de relacionamiento. Una plataforma para las empresas brasileñas en América del Sur, ya que recibe compradores de países estratégicos para nuestras marcas”, agregó.


El mercado

Con el crecimiento del mercado interno colombiano aumentan las oportunidades de negocios para los brasileños. Contrariamente a la disminución registrada de las exportaciones de calzado en el 2011, las ventas a Colombia van cuesta arriba. De enero a diciembre de 2011, fueron embarcado 4.2 millones de pares, equivalentes a USD 29.4 millones. El incremento fue del 22,9% en volumen de pares y del 45.3% en términos monetarios, en comparación con los doce meses de 2010.

En este ritmo, sin embargo, aumento el valor promedio por par, que pasó de USD 5,85 en 2010, a USD 6,91 en 2011, un incremento del 18,2%. “El aumento de las exportaciones brasileñas para Colombia demuestra que Brasil tiene fuerte presencia comercial y no está perdiendo espacio frente a China. Tenemos una relación muy fuerte, de confianza”, agregó Cristiano Korbes, que prevé un aumento mayor en las ventas de calzado para Colombia en este 2012.

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