El viaje que la soberana española hizo a Londres por Ryanair fue utilizado por la empresa para publicitar sus vuelos con el lema:»Vuele como un monarca». La Casa Real estudia demandar a la firma de bajo costo, que ofrece pasajes a la capital británica desde 15 euros.

El vuelo de la reina Sofía en una compañía aérea de bajo coste convirtió hoy a la monarca española sin ella quererlo en modelo de la aerolínea irlandesa Ryanair, algo que ha disgustado profundamente a la Casa Real española.

La Casa del Rey está «disgustada» y «sorprendida» por el uso de la imagen de la reina en una campaña publicitaria, indicaron hoy fuentes de la misma.

La compañía irlandesa ha realizado un anuncio publicitario con la foto de la monarca en el que bajo el titular «La reina Sofía vuela en bajo coste», le agradece que haya volado con Ryanair y se compromete a donar 5.000 euros a la institución benéfica que ella elija.

El anuncio, con el lema «Vuele como un monarca», aparece hoy en publicaciones españolas.

La Casa del Rey estudia ahora si emprende medidas contra Ryanair por utilizar la imagen de la reina sin su consentimiento para una campaña publicitaria.

En plena polémica por el uso de aviones del Ejército para los desplazamientos del presidente del gobierno español, José Luis Rodríguez Zapatero, a actos de su partido, esta semana se conoció que la reina había tomado un avión de Ryanair para volar desde Santander, en el norte del país, a Londres, donde su hermano se encontraba convaleciente de una operación.

Fuentes de la Casa Real confirmaron que la reina, de 70 años, se desplazó el pasado fin de semana en dos ocasiones con la compañía irlandesa Ryanair, que ofrece vuelos a la capital británica desde 15 euros (unos 21 dólares), aunque precisaron que la elección de una compañía de vuelos baratos se debió a que en ese momento era la única opción posible.

«Lo normal», agregaron, es que los miembros de la familia real utilicen vuelos regulares en sus viajes privados, salvo el rey Juan Carlos, quien como jefe de Estado siempre se desplaza en un avión militar.

No es la primera vez que Ryanair despierta controversias utilizando la imagen de personalidades para su publicidad sin contar con su aprobación. De hecho, tiene una serie de campañas polémicas.

El presidente francés, Nicolas Sarkozy, y su mujer, Carla Bruni; el jefe del gobierno español, José Luis Rodríguez Zapatero; el piloto Valentino Rossi; el ex primer ministro polaco Jaroslaw Kaczynski, el ex primer ministro sueco Göran Persson y el primer ministro italiano, Silvio Berlusconi, se encuentra entre quienes han hecho de reclamo publicitario sin quererlo.

En el caso del mandatario francés y su esposa, la compañía fue condenada el año pasado a pagarles una indemnización de 60.000 euros.


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