PRE-libro-facebook.jpg_874778526El escritor argentino Juan Faerman publicó «Faceboom», un libro que analiza y se burla del fenómeno Facebook. El video de promoción anticipa el grado de ironía.

«Qué es lo que hace que una en apariencia simple página sume adeptos sin parar hasta llegar a convertirse en un factor de poder capaz de inclinar la balanza en una elección presidencial como la de Estados Unidos o Francia con la influencia que esto puede llegar a suponer en la política y economía mundiales?», se pregunta el autor en la reseña del libro.

La respuesta a esa pregunta se lee de corrido a lo largo de las páginas con cinismo y humor.

«Estamos ante uno de los primeros libros del mundo en analizar a Facebook, y el primero que lo hace desde una perspectiva humana, evitando la simple enumeración y descripción de sus funciones y aplicaciones. Con una opinión definida y una visión cercana y autocrítica. En un lenguaje accesible y despojado de tecnicismos, que conforma una obra necesaria para entender nuestro tiempo, así como apasionantemente divertida de principio a fin», dice Faerman quienes es guionista de radio y TV, escritor y director creativo publicitario..

“Profundidad”, “cinismo”, “ironía” y “humor” no parecieran términos fácilmente asociables a Facebook. Sin embargo, en este libro eso es toda una realidad, ya que el autor los usa para responderse -con seriedad pero sin caer en solemnidades inútiles y superficiales- preguntas tales como: ¿Qué es lo que tiene Facebook que lo hace tan irresistible y fascinante? ¿Por qué, más allá de la clase social o cultural a la que uno pertenezca, se hace tan difícil mantenerse al margen de este primer gran fenómeno de masas del siglo XXI?», concluye en autor.

El video es una campaña publicitaria llena de ironismos del mismo libro.

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