ISDB-T1Se anunciará este viernes, personalmente por la Presidenta Cristina Fernández de Kirchner,en San Carlos de Bariloche.El sistema que adoptará la Argentina es  el desarrollado por la Televisión Digital Japonesa.

El anuncio se realizará en coincidencia con la presencia del mandatario brasileño Luiz Inácio Lula Da Silva en la ciudad patagónica para asistir a la cumbre de la Unión de Naciones Sudamericanas (Unasur). También está previsto el viaje de un funcionario del gobierno japonés para asistir al evento.

Brasil ha adoptado el sistema japonés de TV digital y ya produce televisores y aparatos con esa tecnología en Manaos, con financiamiento de Japón, por lo que ampliará su mercado con esta adhesión de la Argentina.

El ministro de Comunicaciones de Brasil, Hélio Costa, publicitó la decisión argentina luego de hablar telefónicamente con el secretario de Comunicaciones, Lisandro Salas. Con esta decisión, la Argentina desestima las opciones de los sistemas estadounidense y europeo para ir realizando el denominado «apagón» del actual sistema analógico de televisión.

El anuncio de la adhesión a la norma japonesa se realizará un día después de la presentación de la nueva Ley de Servicios de Comunicación Audiovisual, que se realizará mañana a las 11 en el Salón de las Mujeres del Bicentenario de Casa Rosada. Está previsto que la presentación se realice por cadena nacional de radio y televisión.

En el otoño de 2006, Néstor Kirchner decidió crear su propia comisión evaluadora, en manos de De Vido. El equipo tenía 15 días para dictaminar. No lo hizo, aunque estuvo cerca. Hacia fines de 2006, el comité ya tenía redactada una resolución que favorecía a la tecnología europea. Pero llegó el nuevo embajador de Estados Unidos (Earl Antony Wayne) y la comisión dejó de reunirse.

Fue un respiro para muchos: en especial para el Grupo Clarín. El representante en el país del estándar estadounidense es el ex gerente corporativo de Tecnologías Audiovisuales del holding, Juan Carlos Guidobono. Es la cara visible del club de empresas que peleaba por la versión ATSC. Detrás suyo hay grandes corporaciones: LG-Zenith, Harris Corporation, Dolby Laboratories, Samsung, Daewoo, Hitachi, Sharp, JVC y el Grupo América.

Del otro lado, también desechado, estaba el modelo europeo, auspiciado en la Argentina por Telecom, el consorcio Telefónica-Telefé, Siemens, Nokia, Philips y DMT.

Los japoneses, que en algún momento parecieron muy lejos en la lucha, tampoco están solos: NEC (con varios contratos oficiales y especial llegada al ministro de Justicia, Aníbal Fernández), Sanyo y Sony trabajan para ellos y la Embajada de Brasil. El país vecino eligió el modelo japonés y lo adaptó a sus necesidades. Ahora quiere facturar con su tecnología en el Mercosur.

Así llegó Argentina al modelo japonés, inducida por Lula, optó por la compañía japonesa ISDB (Integrated Services Digital Broadcasting).

¿Cuándo serán digitales las señales de aire en nuestro país? En todos los países en los cuales se hizo el «apagón» de la televisión analógica, el proceso llevó al menos diez años. Estados Unidos, por ejemplo, recién acabó con la tv analógica este año, luego de comenzar el recambio en 1996.

Lo más recomendable es que, incluso con las señales digitales listas y en funcionamiento, esa nueva tecnología conviva con la antigua para darle margen a los usuarios que no pudieron adquirir aun los nuevos televisores.

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