Tras el anuncio hecho por Adidas esta semana, Puma informó hoy una drástica baja en sus beneficios. Las ganancias de ambas compañías cayeron 97 y 94%, respectivamente, en el primer trimestre del año. Sin embargo, Puma dijo que no habrá recortes de personal.

El fabricante alemán de artículos deportivos Puma cerró el primer trimestre de 2009 con una caída en su beneficio neto de casi el 94 por ciento.

Pero no fue la única empresa alemana de artículos deportivos que anunció que sus beneficios se desplomaron: el martes, Adidas comunicó que los suyos habían caído un 97 por ciento, hasta los cinco millones de euros (6,67 millones de dólares), en el primer trimestre de este año.

Volviendo a Puma, las ganancias fueron de 5,6 millones de euros (7,5 millones de dólares), frente a los 90,1 millones de euros (120,7 millones de dólares) del mismo periodo del año pasado.

Según informa DPA, la empresa justificó esa caída por la crisis económica y unos costes de reestructuración de cerca de 110 millones de euros (147,5 millones de dólares).

El resultado operativo fue de 4 millones de euros (5,36 millones de dólares) frente a los 125,8 millones de euros (168,5 millones de dólares) del primer trimestre de 2008.

La facturación, por el contrario, subió un 3,6 por ciento hasta los 697,4 millones de euros (934,5 millones de dólares).

Puma, que no quiso dar pronósticos de ventas ni beneficios para el conjunto del año, aseguró que la cifra de empleados se mantendrá estable.

2009 será un «año de consolidación» y por ello el grupo se centrará más en optimizar sus negocios, su estructura organizativa y sus procesos operativos antes que en reducir la plantilla.


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